![]() But we also recognize that not everyone sees things as we do. "We at Apple believe that privacy is a fundamental human right. As Giovanni puts it, “We must act to ensure that technology is designed and developed to serve humankind, and not the other way around.” "That’s why I believe that our missions are so closely aligned. As I’ve said before, “Technology is capable of doing great things. Every day, we work to infuse the devices we make with the humanity that makes us. But we know that it won’t happen on its own. "At Apple, we are optimistic about technology’s awesome potential for good. "I'm here today because we hope to work with you as partners in answering this question. "Now, more than ever - as leaders of governments, as decision-makers in business, and as citizens - we must ask ourselves a fundamental question: What kind of world do we want to live in? It is not imagined, or exaggerated, or “crazy.” And those of us who believe in technology’s potential for good must not shrink from this moment. Rogue actors and even governments have taken advantage of user trust to deepen divisions, incite violence, and even undermine our shared sense of what is true and what is false. Platforms and algorithms that promised to improve our lives can actually magnify our worst human tendencies. "At the same time, we see vividly-painfully-how technology can harm rather than help. ![]() From preventing and fighting disease…To curbing the effects of climate change…To ensuring every person has access to information and economic opportunity. Around the world, from Copenhagen to Chennai to Cupertino, new technologies are driving breakthroughs in humanity’s greatest common projects. "We need you to keep making progress-now more than ever. Through his values, his dedication, his thoughtful work, Giovanni, his predecessor Peter Hustinx-and all of you-have set an example for the world. "Giovanni has done something very different. Machiavelli taught us how leaders can get away with evil deeds…And Dante showed us what happens when they get caught. "Now Italy has produced more than its share of great leaders and public servants.
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